The Minimalist, a leading inventive solutions company, is proud to introduce a book that deep dives into the philosophy of Minimalist thinking and how it can intelligently augment the world of Digital Branding and Design.
Mumbai, The Minimalist, one of India’s inventive brand and digital solutions companies, is pleased to announce the reissue of their book titled ‘Think Like The Minimalist’ by its founders Chirag Gander and Sahil Vaidya. The book presents uniqueness and fresh ideas that will help young and experienced brand experts, digital designers, and communication specialists think minimalistically yet impactfully at the most atomic level to create an effective and mindful shift in creative thinking in campaigns and brand designs.
The book is aimed at marketers, brand managers, and design leaders who are looking for fresh and inventive ideas to differentiate their products and services in a cluttered marketplace. It’s easy to understand, and its simplicity will help working professionals produce thought-provoking ideas for implementation. ‘Think Like The Minimalist’ is an essential read that will encourage the thinkers of the new-age marketing world as well as aspiring marketers, to think about brands intuitively and outside the box. The unique philosophy of the authors – Sahil Vaidya & Chirag Gander, which is captured extremely simply in this book, is backed by their experience and successful methodologies and case studies of their brand work set across the spectrum of digital age branding solutions.
In the book ‘Think Like The Minimalist’, Chirag Gander, Co-Founder of The Minimalist, shared, “Minimalism is not just a design aesthetic; it’s a way of life. We have been passionately implementing this philosophy that has delivered so many brand success stories for The Minimalist. Our book captures this very simply and shows the readers how to adopt this philosophy and apply it to their work and personal lives.”
Sahil Vaidya, Co-Founder, The Minimalist, says, “The power of Minimalist thinking lies in its simplicity. We’ve used this philosophy to create innovative solutions for our clients, and now we want to share it with the world through our book.”
The book presents an idea and depth of Minimalist thinking that has taken the world of creativity to another level and has the potential to inspire readers to adopt a Minimalist mindset not just in their work but in their personal lives as well. Reviewed and admired by some significant minds in the marketing and branding space, the book also has found the admiration of many aspiring young individuals.
‘Think Like A Minimalist’ by Sahil Vaidya & Chirag Gander retails on Amazon & Crossword at Rs. 499 for the Paperback Cover.
About The Minimalist
The Minimalist is a creative solutions group company that works with organizations globally to create thought-provoking work. Since 2015, the organization has associated with more than 200 brands, including prominent brands like – Coca-Cola, MTV, ICICI Prudential, HDFC bank, Google, L’Oreal, Airtel, Blue Star, Tata Cliq Luxury, along with a diverse mix of multiple Corporates, SMEs and high-growth startups.
The Minimalist mainly focuses on bringing out the most creative solutions for associated brands in the pillars of Marketing Solutions and Experience Design.
The company has been known for its unusual campaigns and work across brand launches, campaigns, user experience transformations, and design thinking projects. With a vision of being India’s most inventive company in the creative business, The Minimalist has already done some very interesting work, including:
- Digital transformation exercise for Tata AIG’s new website and mobile app that won multiple Gold awards for “Best User Experience” and “Best Website” in the General Insurance Category.
- #Untype campaign for The Beauty Company, which won a Silver at Sammie Awards
- #HarDumConfident campaign for Navneet Publications, which won a Bronze at Vdonxt Asia Awards
- #PehnogeTohSamjohe for Neeman’s, one of the most viral digital campaigns in the D2C category in recent times
- The Zero Revolution campaign for Mahindra Lifespaces featuring Mr Anand Mahindra
The Minimalist is also known for its creative philosophies and the viral digital impact that they successfully create. In the year 2018, LinkedIn acknowledged The Minimalist as one of the top 25 startups in India. This is a significant achievement that highlights the company’s dedication to innovative problem-solving and its commitment to excellence in the industry. The company has also built a digital cult following of over 150k+ creative enthusiasts socially.
In 2021, the duo unveiled their latest book, ‘Think like The Minimalist’, which presents their exceptional philosophy of Minimalist thinking. The book offers a practical and easy to follow four steps process and well-defined techniques from the Minimalist toolkit that marketers, brand managers, and design leaders can utilize to create innovative ideas. The book provides actionable insights that can be applied to various industries to generate inventive and effective solutions.
With 170+ creative minds spread across 3 offices in the country, individuals of The Minimalist – The Minimals come together each day to build The Minimalist as India’s most inventive company in the creative business.