Mumbai, June 17: India’s leading orthopaedic healthcare institution Orthomax has appointed Bollywood’s actor & rising star Anurag Sharma as the Brand Ambassador. Anurag Sharma played the main lead in the recently released and well-appreciated Hindi film Juni – The Last Prayer. The film was released by PVR Cinemas nationwide, and Anurag Sharma was appreciated for the portrayal of the character, a young entrepreneur facing domestic and business issues simultaneously and how he overcomes them.

Award-winning Celebrity Management & Films Productions Company, Approach Entertainment is exclusively handling the entire representation, Management, PR, Advertising, Digital, Brand & Media Partnerships, Events, and other related activities for Anurag Sharma. Approach Entertainment has also bagged Service Excellence Award by Worldwide Marketing Organization recently. Approach Entertainment has its operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata and Jalandhar.

Anurag Sharma is a theatre actor, and Juni – The Last Prayer was his debut Hindi feature film. He has done numerous music videos and short films. Anurag Sharma has also been roped in for Juni – The Last Prayer part 2, titled Juni – Uddand. He has also been signed by three brands for endorsements, and Approach Entertainment will announce the brand associations soon. Juni – The Last Prayer was among the few Bollywood Hindi Feature films which were released in theatres immediately after the lockdown. It was well appreciated by critics and audiences alike.
Commenting on the brand association, the dashing actor Anurag Sharma said, “I always wanted to work on spreading awareness on organ donation. Dr. Rajkumar Garg is spiritually inclined and a very good human being already working for people with his different initiatives. As he is already working on the organ donation campaign, I also thought of supporting the organ donation initiative. Orthomax will launch a brand awareness and organ donation campaign soon, and apart from endorsement, I will also support all his social and spiritual initiatives.”
Established in 2006, the Orthomax group aims to provide their patients with quality and specialized orthopaedic care. The well-equipped hospital has opened its doors with world-class medical technologies and specialized services to people living in Mohali, Chandigarh, and Panchkula. Orthomax group is founded by three famous orthopaedic surgeons, Dr. Vivek Bhatia, Dr. Anupam Ahuja, and Dr. R. K. Garg. Later, three ortho surgeons, Dr. Shardaindu Sharma, Dr. D. K. Pathak and Dr. Rohit Malhotra, joined the orthomax. A group of orthopaedic surgeons is running Orthomax – bone & joint hospital in Tricity and is successfully managing all kinds of orthopaedic cases that are fresh and neglected.

Talking about the announcement of appointing a Brand Ambassador for Orthomax group, Dr Raj Kumar Garg, Founder, and Director, said: “We recently watched Anurag Sharma’s film Juni- The Last Prayer in a PVR Cinema. The way he has portrayed the whole character and we heard about his social initiatives and work, we thought of associating with him in some way. While the initial discussion was only for organ donation activity, we thought he is a great fit for brand endorsement and our expansion plans. So we roped him for brand endorsement. Approach Communications will handle our multimedia and PR Campaign.”
India is the world’s second-most populated nation, with an average life expectancy of 67 years. Providing basic orthopaedic care to the country’s people has become the need of the hour. In such turbulent times where there is a gap in fulfilling the orthopaedic needs, the team at Orthomax has successfully operated on more than 10000 cases. The Orthomax group focuses on a range of specialities such as trauma surgery, knee replacement, hip replacement, knee arthroscopy, spine surgery, orthopaedic oncology, pediatric orthopaedics, etc.