The New York Times asked when most countries ended their first month of total isolation in April: Why is there a fashion magazine now?
Have a look at the first pages of British Vogue during the Second World War for an answer. You’ll see that fashion magazines are always the first to react in a crisis. With covers like Wardrobe Planning: Coupons, Fabrics, Renovations, September 1943 edition released a pattern book that shows women how to maximise the use of rationing substances. Harper’s Bazaar and Vogue date from more than a century ago; the Italian Grazia before the Second World War and the French Elle were published in the first edition shortly after the war. According to Nonita Calra, publisher of Harper’s Bazaar India (and former editor of Elle India): Magazines have always been chroniclers of what we feel and think. Fashion is determined by political, economic and social changes.
In the September 1943 issue of British Vogue a book was published during the Second World War with models showing women how to get the best out of fabric rationing.
The reader is also waiting for him. Aishwarya Nair, hotel and fashion director of Aligne, is a renowned glossy lover. Through her pages you connect to what is modern, they feed the thinking of our time, she says.
Evaluation of a newspaper based on reporting.
The first pages of this year’s June issue of Vogue Italia are painted by children between two and ten years old;
In the April 2020 issue of Vogue Italia with a blank white envelope, it was clear that the envelopes would change. Subsequently, Italy reported more cases of the coronavirus than most other countries.
The color of hope, surrender and rebirth, white is also the color of the uniform of the medical staff. Meanwhile, the British Grace paid tribute to the National Health Service (NHS) with its split lids involving real NHS personnel. 21 illustrated digital covers from Grazia India pay tribute to the spirit of the fashion world. Vogue in India and Grazia in India were the first to make digital editions available free of charge when concerns were expressed about the distribution of printed material during the Crown.
Why don’t we find that beautiful images are impressive or relevant? In difficult times, we need art to lift us up. -Nonita Calra, editor of Harper’s Bazaar India. -Nonita Calra, editor of Harper’s Bazaar India.
Today, all magazines have seen an increase in digital business and subscriptions, says Mehnaas Dhondi, editor-in-chief of Grazia India: Our content goals have evolved to keep pace with digital media, and now that this unprecedented era has focused all our attention on this medium, the question is how to keep all content relevant.
Vogue Arabia has digitally added some of its most memorable mask covers and Vogue Taiwan has created a fully automated CGI cover. In the field of digital innovation, the May issue of Vogue India raised the bar with a font and an audio cover with words of hope written and spoken by the Pulitzer Prize-winning Jump Lahiri.
Somali model Iman supported the Vogue Arabia #stayathome campaign.
As call originator
The fashion industry has been hit hard by the pandemic. That’s how J. Crewe and Neiman Marcus filed for bankruptcy. As a $3 billion industry, the survival of fashion is a global economic issue, and nowhere is this more obvious than in India. The textile industry is the second largest employer in the country and the fashion industry, a young industry, is vulnerable. As fashion journalist and writer Gayatri Rangachari Shah notes, India’s textile industry employs between 45 and 60 million people and the fashion industry has contributed so much to the development and creation of new markets, at home and abroad, for our centuries-old and incredibly talented craft tradition. Fashion magazines play an important role in spreading the message that clothing is important.
In 1992, the year of the economic crisis, Harper’s Bazaar designed this modern, steaming cover for the September issue.
In India, 45 to 60 million people work in the textile sector, while the fashion industry cultivates a centuries-old craft – Gayatri Rangachari Shah, journalist and fashion writer.
Harper’s Bazaar India ‘The Runway Project’ is a digital showcase of local talent, while Vogue India has asked creative minds to report on what they are doing in their #InThisTogether series on Instagram. As Priya Tanna, editor of Indian Vogue, says: We need to empathize, show our support for local and indigenous talent and continue to communicate with readers.
The June issue of Vogue Arabia is dedicated to the love letter to Lebanon, while the front page features the singer and UN goodwill ambassador Majida El Rumi, her first cover of a 45-year career. Before the pandemic, Lebanon was at the centre of the political struggle.
The November 2001 issue of Vanity Fair was dedicated to the terrorist attacks of 11 September 2001. 11 September 2001, which shocked the United States and the world.
The pandemic seems to have further increased the ability of fashion magazines to solve problems through their front pages. Judy Dench became the British girl on the front page of Vogue 85 in May this year. Also in May, the front page of Elle India featured Dr. Jane Goodall DBE, the founder of the Jane Goodall Institute and a peace ambassador of the United Nations. This period also coincided with the murder of George Floyd, who stirred up anti-racist protests worldwide. With the United States at the epicenter, many ethical issues are prominent in the fashion media, including the lack of attention for non-white talents in American Vogue.
In May, Jane Goodall DBE, founder of the Jane Goodall Institute and U.N. peace ambassador, appeared on the front page of Elle India magazine.
Of course, the glossy magazine also has to offer its readers a way out. As Calra says: Why don’t we find beautiful images impressive or relevant? In difficult times we need art, we need inspiration to lift us up. Her magazine invited 12 female artists from all over the world to design digital covers about the need to network while practicing social distance. The June cover of Vogue India is an animated illustration of Takashi Murakmi; the cover simply says In This Together.
The June issue of Vogue, India, features the first illustrated cover by Japanese artist Takashi Murakami.
Future of fashion magazines
Digital modems saved lives during the lock-out. Will the modern media go back to the way it was? Probably another reality. The June cover of Vanity Fair, starring Gianelle Monet, was shot at Zoom, even though some of the clothes she was wearing came from her own wardrobe. The first page of Instagram Harper’s Bazaar India with the picture of Janhvi Kapoor was taken by Janhvi Hushi’s sister at her home, without cosmetics or filters.
The two covers, the American Vanity Fair of June and the 31. May 2020, have been erased during the zoom lock.
But the fact is that magazines again have to support brands that are advertisers, it’s still a matter. Fashion designer Gaurav Gupta says his clothes will shine on the cover about five times in an average year. When things return to normal, we want to see our clothes on the ceiling.
One of three Harper’s Bazaar India covers for April-May 2020 with the participation of Janhvi Kapoor was filmed by Janhvi Kushi’s sister at home without cosmetics or filters.
Survival of the fittest
The feeling of fantasy that emanates from a beautifully taken photo cannot be ruled out. As the Shah says: The comparison between paper and digital data goes back to the origins of the Internet. Do we need books from the Kindle era? Yes, we do. During the lockdown I got my magazines and newspapers on the phone. It was hard to read them like that. Isn’t smelling and touching human?
We do about five first pages a year. When the weather returns to normal, we’d like to see our clothes on the ceiling. -Havrav Gupta, fashion designer. -Havrav Gupta.
But there is no doubt that the future is digital. The largest publishers have long been striving to become not only magazines, but also digital platforms, weddings, awards ceremonies and the like. Covid-19 has been an alarm clock for the industry in many ways.
Now that all magazines are working on their biggest issue of the year, the September issue could show what a new normal life for fashion magazines will look like in the post-pandemic world.
The digital coverage of Grazia India from April 2020 is dedicated to the six degrees of separation.
Fashion journalist Sujata Assomull, from Dubai, is also an editor and fashion representative.
From 21. June 2020