Crises always offer the opportunity to think outside the box and come up with new solutions. The KOVID 19 pandemic inspired the fashion world to pursue creative ideas despite all its limitations. Almost 40 years after the founding of London Fashion Week, the British Fashion Council has announced that LFW will take place on Friday the 12th. June, will resume her work as the only digital platform. You wrote about Instagram: Open to all and a fusion of women’s and men’s clothing in the light of today’s environment, for designers who tell their story through collections, creative collaboration, podcasts and videos. Londonfashionweek.nl will be accessible to all audiences and will cover the cultural commentary, creativity and humour that British fashion and London are known for.
Recently every week and every fashion event has been suspended and the fashion calendar has been disrupted by the pandemic. The gala night, Paris Fashion Week, Milan Fashion Week and all the other big fashion shows were cancelled or postponed. But as in Russia, there was a digital fashion week in Shanghai in April, while there were already fashion shows in Tokyo during fashion week in March, which were cancelled for fear of COVID-19.
Closer to home, the Lotus make-up India Fashion Week, which was to take place in March, has also been postponed due to panic wreaths in the capital. Will the Indian fashion industry also consider a virtual fashion show? We do not want to be insensitive at times like this, even though we have discussed it with the team and the members of the CFDI Board of Directors. Digital is the future, but online fashion week requires experience. Designers can do this in the comfort of their own home, but because of the lockdown they may not be able to take any clothes with them at the moment. But if the situation continues, we’ll find innovative ways to showcase the fashion we’re working on, says Sunil Sethi, president of the Indian Fashion Design Council.
Designers also believe that Digital Fashion Week will help reduce the carbon footprint. Fashion weeks in India for a small part of the population. But when people travel by plane and come from different cities, there is traffic, so the switch to digital technology can reduce the carbon footprint, said designer David Abraham.
These clothes were left on a mannequin in the workshop of Rahul Mishras. So he used a digital platform and explored a new way to promote his work and help people enter his imaginary world. Nature restores its space if man does not intervene. That’s exactly what’s happening now, nature is developing, he says.
But the question is whether the digital show will work. What can the viewer expect? According to designer Rahul Mishra, fashion weeks are not only about doing business, but also about showing a fantasy world that can be limited on the internet. But he is willing to explore creativity with digital media. With fashion shows you also create an imaginary world. When you present a show, you want people to discover your creativity, your vision and your mood. If we go digital, we need to see how we can experiment more and find new ways to present our ideas, he says.
Designer Amit Aggarwal believes that no radical changes will take place after the virtual exhibition. Social networks and technologies have become a growing trend and have increased the availability of products. Digital Fashion Week may be a great idea, but the kind of content that goes with it is extremely important. There must be a higher degree of personal responsibility. The virtual show has gravity and endurance. In general, people buy a lot, so there is almost no big difference. However, at this stage it will save energy and increase the importance of the show, which we have lost due to the many shows over time, Aggarwal adds.
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