25 Social Media Marketing Statistics & Facts For 2020

Have you learnt that just about half of ALL individuals on this planet now use social media?

That’s lots of people when you concentrate on it, and that’s not even one of many tremendous superior 25 social media advertising and marketing stats to turbo cost your engagement I’m going to share with you at present.

technically, there’s greater than 25 of them.

Like this freebie ↓

45% of individuals
globally use social media in a single type in one other. That’s 3,480,000,000 individuals
or, if that’s far too many zeros to depend, 3.48 billion individuals.

*There are 7.7 billion individuals on the
planet and counting.

As a blogger,
enterprise or marketer, you now have the potential to achieve extra potential
readers, prospects, subscribers than ever earlier than — precise billions of them — utilizing
social media, however you possibly can solely attain and interact with these individuals by higher
understanding the platforms you’re utilizing and the individuals which can be utilizing them.

Right here’s a really useful piece of recommendation: when you really feel overwhelmed by ALL of the
social networks, don’t be afraid to choose one by one to study and deal with.
Switching from a stat to an idiom …

“Stroll earlier than one can

You’re extra prone to fall on the very first engagement-building hurdle when you attempt to spin too many plates directly and don’t perceive what you’re doing with them.

Set an achievable objective, equivalent to studying the right way to perceive and BEST use the person platforms, one after the other. When you’ve accomplished that, juggling a number of platforms on the identical time gained’t be such a tricky problem.

These social
media statistics are completely going that will help you do exactly that!

General social media statistics

1 – 67% of the UK use social media.

1 67 percent of the UK use social media

That 67%
works out to roughly 45,000,000 — 45 million individuals.

Within the US, the share of social media customers rises to 70% of the whole inhabitants — 230 million individuals, based on the 2019 research carried out by We Are Social and Hootsuite.

There are lots of people — potential prospects, purchasers or readers — to realize from making a profitable social media technique, however you’ll want to face out with a purpose to do it.

It was estimated that near 90% of companies within the US are utilizing social media, in some type or one other, to advertise or enhance gross sales in 2019; and that determine is ready to rise as increasingly individuals leap on the bandwagon.

2 – Fb, Fb Messenger, and YouTube
are the highest Three networks for each age group globally.

2 The top 3 social networks

If you happen to’re a
weblog/enterprise attempting to achieve the utmost quantity of individuals, throughout quite a few
age ranges, all over the world, it might make sense to deal with Fb,
Fb Messenger, and/or YouTube to assist get your message throughout.

In idea,
you’ll have the chance to achieve extra individuals than on different social
platforms – Instagram, Pinterest, TikTok, and so forth.

Fb Messenger is definitely a VERY useful little instrument to be in contact with customers and readers, though it has been estimated that solely round 30% of companies are utilising it.

The service permits manufacturers to attach with their prospects or purchasers, on a one-to-one and extra private foundation than different kinds of communication, equivalent to electronic mail.

customers, utilizing Fb Messenger to speak to a enterprise runs alongside the identical
snug strains as utilizing the platform to have a chat with their mates —
and that approachability actually appeals to customers in a world the place the
private contact has all however disappeared.

3 – The social platform with the longest put up
lifespan is Pinterest.

3 Pinterest has the longest post lifespan

An MtoM Consulting research used information from a variety of sources to find that the perfect social community for put up longevity is Pinterest.

Pins on the image-based platform can choose up velocity days, weeks, months, and even years after they have been first revealed; and with instruments equivalent to Tailwind’s SmartLoop, you’ve bought the next likelihood than ever earlier than of constructing it large.

For max
outcomes, make some extent of utilizing hashtags, key phrases, or each in your pin
descriptions to make them search engine optimised and simply accessible. Don’t
overlook to create a number of pins per weblog put up too, and ensure they’re pinned
to your entire related boards — together with group boards!

4 Social media comments influence purchasing decisions

And that’s simply ONE area of interest proving simply how efficient social media (and a constructive message) might be. The identical research, launched by World Net Index, additionally confirmed that 37% of magnificence customers go on to purchase one thing after seeing an commercial about it on social media.

Folks ARE
swayed by the issues they see and browse on Fb, Instagram, Twitter, and
different social platforms, and that’s why companies (not simply within the magnificence and
skincare trade) are selecting digital advertising and marketing over extra standard
strategies — taking out {a magazine} commercial, throwing an announcement within the
native paper, and even promoting on TV and radio.

The advert
returns outweigh the associated fee when a social technique is run the proper approach.

5 – Digital promoting within the US is predicted
to achieve virtually $130 BILLION.

5 Digital advertising spend to reach 130 billion dollars

That’s proper,
American companies are spending a LOT of cash on social media and
different types of digital advertising and marketing. They’re additionally spending lots much less on these
standard strategies I discussed earlier than.

The identical research, from eMarketer, revealed that TV promoting had declined at a sooner velocity than anticipated, permitting digital promoting to take the highest spot and make up virtually 55% of all media promoting spending.

Paid commercials and sponsored posts on websites like Instagram and Fb are working to extend model consciousness, enhance gross sales, and rocket reader numbers. Bloggers can use these options too.

Pop £5 or £10 on a Fb boosted put up and also you’ll quickly see what number of additional impressions and reads your weblog has the potential to rack up.

It’s time to
begin severely interested by your weblog as a enterprise … and utilizing all of the
promotional instruments that companies do.

Fb statistics

6 – Fb is dwelling to 2.41 billion common

6 Facebook users

And by common, I imply lively on the social platform month-to-month. In keeping with Statista, Fb is available in because the #1 social media platform when it comes to consumer numbers.

I don’t imply to convey up *that* unhealthy press scenario that Fb had occurring, however we do want to debate it for only a second. Even with all of that unhealthy press, Fb remains to be rising and gaining extra customers than ever earlier than.

And that’s regardless of so many individuals declaring they’re coming off the social community for good! (The social media mood tantrum that all of us have not less than a few times in our lives!)

The ethical of this story? Fb is DEFINITELY value
investing a while [and money] into, significantly when you’re excited about
concentrating on the next age ranges … ↓

7 – 86% of US adults and 79% of UK adults (aged
18+) with on-line entry use Fb.

7 Most adults use Facebook

In keeping with We Are Flint.

It’s good to
know what age vary your goal
viewers is so to cater your social media technique to higher swimsuit

unlikely {that a} model would use the identical sort of language to attraction to a
youthful, extra on-trend viewers as it might to focus on older and extra mature
prospects. You possibly can say the identical for photos, marketing campaign messages, and even the
precise social media platform used for these campaigns.

The identical
research revealed that Twitter was solely utilized by 11% of 75+ yr olds within the UK, so
it wouldn’t be the perfect demographic for a model seeking to attraction to that

The trick to attraction to your viewers, is to know your viewers.

When you’ve got a Fb enterprise web page for your small business/weblog, you possibly can entry your personal Fb analytics to see the place your entire visitors comes from — and what sort of individuals are checking you out.

If you happen to’re attracting the WRONG individuals — unsuitable age, location, pursuits, and so forth. you possibly can tweak your technique so that you just attraction extra to your goal demographics.

8 – 85% of all Fb movies are watched

8 Most videos are watched silently

… In keeping with a research by Digiday, and backed up by numerous research and sources because the stat’s preliminary reveal in 2016.

If individuals are
silently watching your movies, any vital spoken phrases are going to be
missed. This is the reason you ought to be trying into the concept of including subtitles to
your movies earlier than or throughout the add course of.

8.2 Silent videos

There are a
variety of methods to do that. A few of the platforms even supply this service.
Youtube, for instance, provides you the chance so as to add subtitles/closed
captioning, each manually and robotically, throughout the add course of.

You can even add captions to Fb movies utilizing SubRip recordsdata, or as soon as the video has completed processing you possibly can add automatically-generated captions. It’s greatest to overview and edit these earlier than hitting the publish button *simply in case* the speech-to-text software program mixes up or misunderstands any of your phrases.

enhancing options can typically provide the likelihood so as to add primary textual content to your video,
equivalent to with Instagram tales. There are numerous downloadable (and free)
functions that will even mean you can add captions to movies earlier than
importing them to Fb, Twitter, Instagram, and so forth.

9 – 70% of all American cellular web customers
admitted to utilizing cellular messenger companies, equivalent to Fb Messenger,

9 Facebook Messenger is popular on mobile

… In keeping with Hootsuite and We Are Social.

messenger can be the #1 cellular app within the US, when it comes to variety of downloads,
with Instagram coming at #2, Snapchat at #3, and the Fb app itself at #4.
This by itself proves some extent – even individuals who don’t use Fb on a cellular
gadget should use the Fb messenger service.

What does
this imply for you?

If you happen to’re a
blogger or enterprise on Fb, you need to completely make use of the
messenger instruments which can be out there. Companies are beginning to use the
Messenger service, alongside others, to “push through” commercials, fairly
than reserving them for in-feed slots and paid commercials.

Maybe a
“new blog post” shoutout by means of Fb Messenger might be one thing we’ll see
lots sooner or later?

10 – 53% of customers usually tend to purchase
once they can contact the enterprise personally and instantly — equivalent to with
Fb Messenger.

10 Responsive businesses will win customers

In truth, Fb revealed some fairly stunning statistics about firms/companies utilizing their Messenger service, supplying you with some concept of simply how precious it’s.

The meals supply service, Simply Eat UK, reported that 27% of their prospects went on to make a meals order inside per week after utilizing Messenger for queries.

Having the ability to
instantly talk along with your
viewers, whether or not they’re customers, purchasers, or readers, will get you one step
nearer to them … and one step nearer to understanding what they need.

When you realize
what your viewers desires (or doesn’t need), you may give them it (or not),
making you extra standard and your account far more engaged.

This statistic is especially vital for bloggers counting on internet affiliate marketing to generate revenue. Talking from private expertise, customers usually tend to click on on an affiliate hyperlink and purchase a services or products once they have the chance to ask you extra questions/opinions instantly.

Readers have even requested me – on Fb messenger – if I’ve a reduction code or affiliate hyperlink that they will purchase by means of, to say thanks.

Twitter statistics

11 – 58% of US and 62% of UK 18-24 yr olds
use Twitter.

11 Twitter usage amongst younger people

… In keeping with a We Are Flint research.

One of the best ways
to interact with these 18-24 yr olds is to learn what they’re saying, truly
get entangled with conversations that you just really feel you have got an opinion on or can
supply info for, and reply to those that attain out to you.

As talked about in 6 Efficient Methods To Model Your self On Social Media, you might want to put the “social in social media” and you are able to do this by commenting, liking, following, responding, and extra.

That final one — responding to those that attain out to you — is essential. It’d come throughout as slightly impolite when you don’t; these not getting a response from you’re prone to really feel sad about it and gained’t trouble in future.

That’ll scale back your engagement general, in case that wasn’t apparent … precisely the other of what you’re attempting to attain.

You possibly can’t
simply throw a bunch of tweets on the market and hope for the perfect, both; you
really need to incorporate your self
into conversations. Invite your self in! Simply begin speaking to individuals –
answering their questions, giving opinions when it’s requested for, and so forth. That’s
actually all it takes to get began.

Twitter is a
very conversational platform,
maybe one of the crucial social of all of them. It’s best to take advantage of that.

12 – Customers spend roughly 8.5 minutes on Twitter
per session.

12 Average Twitter user session

Twitter is a way more fast-paced social media platform than the likes of Fb, Pinterest, and Instagram.

The lifespan of a tweet is far shorter than the lifespan of a put up on the opposite platforms, based on latest We Are Social research, and that’s why it’s beneficial that you just tweet extra continuously than you Fb-post or Insta-share.

Nobody can
say *for positive* precisely what number of tweets is the correct amount of tweets for
follower progress and killer engagement charges, however it goes with out saying that
you gained’t get any of it when you don’t
tweet in any respect.

Begin by
sharing a few tweets per day, then add extra as your followers develop and
engagement will increase. You’ll quickly get a really feel for a way a lot is an excessive amount of … and
while you’re not posting sufficient. You can even study from the examples of different
standard Twitter’ers.

What number of
occasions per day are they posting?

What number of of their tweets do you see?

There are many Twitter advertising and marketing instruments that will help you put up and be lively on the platform even when you possibly can’t be, equivalent to scheduling apps or websites, and a few of them are even free to make use of. On the very least, they’re normally free to attempt.

13 – The lifespan of a tweet is between 15 and
20 minutes.

13 Lifespan of a tweet is short

Talking of the lifespan of tweets, a latest ballot by MtoM Consulting revealed they get their most engagement inside the first 20 minutes after being shared.

There are a
few methods that you should utilize to extend the lifespan of a tweet. One in every of these
is to attend till just a few hours later earlier than retweeting it. (Sure, all of us do it. You possibly can, too.)

You might
additionally quote tweet your self.

Responding to
different individuals’s feedback in your tweets will assist too. Your response will present
up in your followers’ timeline, which could encourage them to have a look at the
unique, first tweet and touch upon it, in the event that they haven’t already accomplished so. In
flip, that generates much more engagement.

you possibly can take a look at creating Twitter threads — which brings me very properly to my
subsequent stat and useful tip …

14 – 
Threads on Twitter get 63% extra impressions than single, non-thread
tweets on their very own.

14 More engagement on Twitter threads

… In keeping with a latest Buffer experiment.

A thread on Twitter is a collection of linked Tweets from one particular person. With a thread you possibly can present further context, an replace, or an prolonged level by connecting a number of Tweets collectively.


Bloggers can use this to their benefit in an enormous variety of methods. For instance, how about an end-of-the-month Twitter thread that promotes all posts revealed for the previous month?

You might even go so far as to pin the primary tweet within the thread to the highest of your profile, making all lately revealed posts tremendous accessible for normal and doubtlessly new readers alike.

Possibly you
ought to create a thread of associated posts that carries on from a “BRAND NEW POST”

Or how about
a thread of your favorite weblog
posts? Or a thread of your favorite posts from different bloggers?

potentialities are limitless. Actually limitless. All of them quantity to extra revealed
tweets, extra engagement, and extra progress!

Oh, and extra
readers or followers in your weblog.


15 – The primary hashtag [ever] was used on
Twitter on 23rd August 2007.

15 The first hashtag

Chris Messina gave the net world what it so desperately wanted – a hashtag that will assist us to classify, discover, and later mute issues that we might or wouldn’t wish to see on-line.

how do you’re feeling about utilizing # (pound) for teams. As in #barcamp [msg]?

— Chris Messina *Offline till 2/4 (@chrismessina) August 23, 2007

Hashtags are one of the crucial precious instruments in advertising and marketing, not simply on Twitter, but additionally on Instagram, Pinterest, and Fb. If you happen to’re not utilizing them, it’s about time that you just did.

They’ve the potential that will help you discover plenty of additional individuals that you just wouldn’t have discovered with non-hashtagged tweets. Folks comply with these hashtags, they usually particularly hunt them out to search out what they’re on the lookout for.

Instagram statistics

16 – Instagram has probably the most Instagram

16 Instagram has the most followers

There are 311
million accounts following Instagram’s personal account. Subsequent in line is Cristiano
Ronaldo, with 180 million followers. Ariana Grande can seize herself the third
spot, with 162 million followers.

Why do you
have to know this info? As a result of you should utilize it! Have a look at what the favored
accounts are doing, significantly these in the identical area of interest or trade as you.
These standard individuals are setting the tendencies.

  • What time and days are they posting?
  • What number of occasions per day are they posting?
  • What sort of filters are they utilizing on their photos?
  • Which hashtags are they utilizing?
  • What’s the structure of their Instagram captions?

All the things. Scrutinise
it. Make an observation of the belongings you like, the belongings you don’t, and the issues
you possibly can put into motion by yourself Instagram account.

*on the time of writing.

17 – 49% of grownup ladies use Instagram within the US
versus 45% of males.

However that
doesn’t imply that 49% of your
followers are going to be ladies. You could find this out for your self very
simply, although; Instagram Insights is the way in which to do it.

With a
enterprise Instagram account, you should utilize Insights to get … nicely, insights into
your viewers.

17.2 Instagram business insights

You’ll get info such because the age ranges of your followers, whether or not they’re male or feminine, what days and occasions of day your followers are principally on-line, and much more — and all of it may be used to higher tweak your social technique for the higher.

It is smart to put up to the platform when your followers are literally on-line to get the perfect and quickest engagement.

How nicely do
you actually know your viewers?

18 – The Instagram  algorithm makes use of *this* issue to “rate”
your content material …

18 Instagram algorithm rates your content

A spokesman for Instagram let a sneaky little trick slip throughout an interview with Enterprise Insider — one of many stunning elements the Instagram algorithm takes under consideration when “ranking” content material.

It’s — very
merely — whether or not or not individuals are SEARCHING
in your account identify earlier than interacting with the content material shared. You should utilize
this trick to try to hack your approach by means of the algorithm. Merely ask for
individuals to seek for you on Instagram, fairly than giving them the precise hyperlink.

This appears
counter-intuitive, I do know, however simply hear me out for a second. If you happen to give a
customer an Instagram hyperlink, they’ll
be taken to the Instagram web site inside Twitter once they click on on that hyperlink,
which is able to then ask them in the event that they wish to open the precise Instagram app.

18.2 Use the Instagram app

As you possibly can
see from the above picture, I’m not even signed
in when the Instagram web site opens up inside Twitter. If I needed to love,
remark, or comply with, I’d have to sign up first. And once I do sign up, I’m taken
to my very own profile web page and NOT the profile I used to be initially on.

By utilizing your
identify and a search-for call-to-action — not a URL — you’re making life a bit
simpler. The customer can merely copy after which paste your username “the
search-for time period” to search out you.

18.3 Search for Blogging Wizard

If individuals are
trying to find you, the Instagram algorithm goes to assume that your content material
is value exhibiting to extra individuals, rising impressions and, in flip,

19 – 54% of customers make a purchase order after
seeing a product on Instagram.

19 Instagram influences purchase decisions

Fb IQ launched this stunning stat about Instagram, after two polls studied the behaviour of normal customers.

Over 70% of these individuals additionally agreed that the platform was not simply related, but additionally entertaining, artistic, and standard; and 80% of customers in the identical research mentioned that Instagram performed an enormous think about whether or not they bought one thing they have been pondering of shopping for.

Are you
benefiting from this chance? If 54% of customers go on to make a
buy after seeing a product both being endorsed or marketed on
Instagram, wouldn’t it make sense so that you can make the most of that?

If you happen to’re a
blogger speaking a few particular product in your newest Insta-post, throw a
“link in bio” to the product you’re speaking about. You might test to see
whether or not or not you have got an affiliate hyperlink for that product and add that to your
bio hyperlink, making some cash whilst you’re there. (Keep in mind to be upfront about
your affiliate standing, although.)

It in all probability
wouldn’t harm to tag the corporate or enterprise whose merchandise you’re speaking
about, too. If you happen to’re not on their radar already, you’ll be after just a few
well-engaged, tagged posts on Instagram or in your Tales. A shoutout [repost]
from them might imply a ton of additional likes, feedback, and followers for you.

20 – 63% of People use Instagram daily.

20 63 percent of Americans use Instagram everyday

21% entry the positioning weekly, based on the Pew Web research, and 16% of grownup People use Instagram much less continuously than that.

What meaning is that extra Instagram customers than not are every day browsers, and that’s why it’s beneficial that you just put up to your feed or share Instagram Tales not less than as soon as per day if you wish to see a rise in followers and/or engagement.

It’s not simply posting or sharing that’s vital although; additionally, you will want to interact (like and remark) on the posts of others to get the ball rolling, significantly these in the identical area of interest as you.

Instagram is a neighborhood, and engagement all spherical — in your feed, Tales, different individuals’s content material, following new individuals, and so forth. is one of the simplest ways to make that neighborhood be just right for you.

And it ought to
go with out saying, however … it’s in all probability for the perfect that you just don’t play the
comply with/unfollow sport. Folks see it, they don’t prefer it, and they’re going to name you out for it, resulting in
numerous current followers slipping away.

Pinterest statistics

21 – Pinterest is now dwelling to over 300 million

21 Pinterest has 300 million users

In August of this yr (2019), Pinterest introduced it had reached the spectacular whole of 300 million customers, simply two years after the platform reached it’s 200 million consumer objective.

Bloggers are
beginning to realise the significance of Pinterest as a way of promotion, as
are many companies, and if there was ever a time to leap on the bandwagon, now
would positively be it. 300 million individuals may see your pins … which hyperlink
proper to your weblog!

It doesn’t take lots to get began. You easy create a Pin, add it to Pinterest, just be sure you have an acceptable description that additionally consists of hashtags and key phrases for greatest outcomes, and a hyperlink again to your weblog.

The most effective factor about utilizing Pinterest to advertise your weblog is that pins continuously choose up visitors weeks, months, and generally even years after they have been initially revealed.

As we mentioned in
stat #3, Pinterest pins have the longest lifespan of any social media put up.

22 Most popular pin is food and recipes

In truth, the Statista research confirmed that over 75% of most-shared pins on the platform are primarily based on meals/cooking, with “other” coming in second – 10%.

If you happen to’re a
meals blogger that hasn’t but jumped on the Pinterest bandwagon, you’re lacking
out … large time!

If you happen to’re a
life-style blogger (or generalised blogger) that’s been pondering of including
food-based content material to your weblog for some time, Pinterest is unquestionably the place
for promotion with nice outcomes.

If you happen to take pleasure in
pinning the pins of different individuals/bloggers, it’s positively value contemplating
having a recipe/food-based board that you could pin to. Folks will repin these
out of your board, in your profile, which could simply earn you
additional followers.

23 – Lower than 27% of males within the UK are on

23 Most accounts are women

45% of girls within the UK are fortunately pinning away; nevertheless, the vast majority of customers are aged between 25-34, carefully adopted by the 18-24 age group. (As proven by We Are Flint.)

Within the USA,
40% of males are on the social platform, adopted by 65% of girls. Probably the most
frequent age group for customers is 25-34 (69%), with 18-24 and 35-44 yr olds
coming in joint second (62%).

based on these statistics, Pinterest is the perfect social platform for these
hoping to focus on a mostly-female viewers, aged between 18-44.

24 – Half of all new Pinterest signups in 2018
have been males.

24 Half of new sign ups in 2018 were men

Which implies that now is an effective time to start out specializing in extra male-orientated pins or content material! eMarketer even prompt that the positioning could have a 70% feminine and 30% male consumer base by the top of 2020.

Issues change
on social media so shortly, whether or not it’s the foundations and tips, an
algorithm, and even how we — bloggers, companies and customers alike — use it.
It is very important sustain with these adjustments as greatest you possibly can, including new
issues to your technique the place needed.

If you happen to’re working underneath the belief that Pinterest is a female-focussed platform, you’ll be chopping out not less than 30% of your potential viewers (and weblog readers) with out even attempting, primarily based on these estimations.

Pinterest [business] Analytics may help you to maintain on prime of adjustments with out having to learn each press launch stuffed with info that in all probability isn’t related to you, and you need to become familiar with that space of the positioning in the identical approach that you’d with Fb Analytics or Instagram Insights.

25 – 84% of individuals use Pinterest to assist them
make buying selections.

25 Pinterest influences buying decisions heavily

The Pinterest stat implies that guests trying on the merchandise themselves, evaluations, examples of different individuals carrying/utilizing/no matter it, and opinions that may assist them decide a technique or one other.

To purchase or not
to purchase, that’s the query.

If you happen to’re attempting to promote a product, whether or not you’re a enterprise or a blogger with an opinion on an affiliate product (and even with digital merchandise of your personal), Pinterest is likely one of the greatest locations to do exactly that.

The platform is a really visible one, which lets you showcase the perfect factors. The most effective observe pin measurement can be bigger than photos on different platforms, which suggests you have got room to mess around with textual content and actually SELL no matter it’s. After which there’s the brand new video pin possibility that appears to be selecting up velocity.

As soon as upon a time, Pinterest was maybe thought of a “second-rate” platform for self or enterprise promotion, however that’s most positively not the case now. It’s a platform that must be taken severely – very severely.

Infographic: 25 social media stats and details

We’ve wrapped all of those social media statistics up into an infographic that you could publish in your weblog.

Word: If you happen to’d prefer to republish this infographic, save the infographic to your pc, add to your weblog and embody a credit score hyperlink again to this put up.

25 Social Media Statistics FULL

Wrapping it up

Social media provides us the facility to achieve billions of individuals. However we will solely do that if we perceive which social networks to make use of, and the right way to use them.

Use the social media statistics and information on this article to tell your social media technique however don’t overlook what I discussed within the intro – keep away from spinning too many plates.

Concentrate on studying the right way to greatest use every particular person platform. When you’ve mastered one, transfer onto the subsequent. Ultimately, juggling a number of platforms on the identical time might be far simpler.

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